Amazfit, a leading global smart wearable brand owned by Zepp Health, today announced the launch of the Amazfit Active 3 Premium, a compact smartwatch featuring four tactile buttons. Designed as an approachable entry point for athletes building consistency in diverse training forms, the Active 3 Premium supports road running and hybrid routines that blend endurance, strength, and studio-based workouts.
The watch offers built-in, science-backed running plans with Zepp Coach, advanced running metrics such as posture monitoring and rhythm analysis, and comprehensive health insights powered by Amazfit’s BioTracker™ technology. Its advanced GPS navigation system utilizes six satellite networks and offline maps, enabling phone-free running with turn-by-turn guidance and route planning.
Constructed with a durable 45mm stainless steel frame and protected by scratch-resistant Sapphire Glass, the premium 1.32-inch AMOLED display ensures clear visibility even under bright sunlight. Users benefit from up to 12 days of battery life under typical use and smart connectivity features, including Bluetooth calls and voice commands via the Zepp Flow™ assistant.
Five-time Olympic medalist and Amazfit ambassador Gabby Thomas remarked, “The Active 3 Premium has everything I need to stay on top of my training, but it doesn’t feel intimidating for someone starting their journey. Consistency is key, and this watch makes it easy to stay connected to your body and workouts.”
The Amazfit Active 3 Premium will be available starting February 26, 2026, in Apex Silver, Atlas Blue, and Aero White colors for 169.99 USD, purchasable through Amazfit.com and Amazon.
젭 헬스(Zepp Health)가 소유한 글로벌 스마트 웨어러블 브랜드 어메이즈핏(Amazfit)이 26일(현지 시간) 체계적인 러닝 및 하이브리드 트레이닝 입문자를 위한 콤팩트한 4버튼 스마트워치 ‘어메이즈핏 액티브 3 프리미엄(Amazfit Active 3 Premium)’의 출시를 발표했다.
다양한 형태의 훈련에서 일관성을 구축하려는 운동선수를 위해 제작된 액티브 3 프리미엄은 로드 러닝과 지구력, 근력 및 스튜디오 기반 운동을 결합한 하이브리드 루틴을 지원한다. 콤팩트한 디자인으로 동네 러닝부터 스튜디오 바닥까지 다양한 환경에서 쉽게 훈련할 수 있으며, 과하게 제작되었다거나 부담스럽다는 느낌 없이 뛰어난 성능과 접근성 높은 경험을 제공한다.


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